Marlboro Maker Altria Joins E-Cigarette Market
Marlboro Maker Altria Joins E-Cigarette Market
The Marlboro Man may soon be hitching his wagon to a new kind of cigarette.
Altria Group Inc., owner of the nation’s biggest cigarette maker, Philip Morris USA, announced Thursday that its NuMark subsidiary plans to introduce an electronic cigarette during the second half of the year, making it the last of the major domestic tobacco companies to enter the growing category.
While it’s a small market compared with traditional tobacco products, “there’s no denying that adult tobacco consumers have shown some interest in it,” Altria CEO Marty Barrington said in a conference call with investors. Details on the product, the market it will enter and whether it will be under the top-selling Marlboro brand name were not revealed.
Read more: http://news.yahoo.com/marlboro-maker-altria-jump-e-cigarettes-151809427–finance.html
